Last year was my first year with LOR and I had about 25 songs. I created different shows for different nights with the longest show being about 25 minutes. I am a big fan of creating dark space. I dont want things running non-stop So an average if I want a show every 30 minutes the show length can not be more than 15 minutes. I also have shows for low key and quieter evenings like Sunday, Monday and Tuesday, I have a mid-week excitement show Wednesday and Thursday, and then on Friday and Saturday I go full bore withy everything randomized into full shows. On Christmas even I run non-stop and Christmas days as well. When the shows do not run I first black out and start slow fading patterns but never turn everything on until the show and keep some features just for the show. I also had songs I did not incorporate until later in the season. I gave people a reason to come back over and over.
Having worked on productions and in night clubs that was always my approach to lighting. Build, climax, drop build more, climax bigger and edge the excitement up to the big blow out on Christmas.