This is really for DevMike:
I think it would be really cool if you guys started something like Light-o-Rama University and hold on-line training classes twice a month. I for one would be willing to pay for this service. Three thing this would accomplish for you.
Show use users how to use the software with step by step instructions.
Lower your helpdesk request
Maybe learn something new and purchase more hardware or software for you
I know you have online videos but its not the same. I have been using the software for over 5 years now and I still can learn something new all the time.